Top 5 Beauty Retail Apps on Android in the US - Q1 2022

In Q1 2022, the top 5 beauty retail apps on the Android platform in the United States showed varied performance trends in terms of weekly downloads and active users. Below is a detailed breakdown of each app's performance based on data from Sensor Tower.

My Bath & Body Works experienced a steady decline in weekly downloads at the beginning of the quarter, starting at 22.3K in the last week of December and dropping to 9.3K by the end of January. However, downloads saw a resurgence towards the end of the quarter, reaching 12.4K in the final week of March. Weekly active users showed a similar trend, decreasing from 137K in late December to 108K by mid-March, before recovering to 121K in the last week of the quarter.

Ulta Beauty: Makeup & Skincare had a fluctuating download pattern, starting at 17.2K in late December, dipping to 9.2K in early January, and then peaking at 12.3K in the week of March 21. Active users also saw some fluctuations, with a high of 169K in late December, dropping to 141K by mid-January, and stabilizing around 144K by the end of March.

Sephora: Buy Makeup & Skincare maintained relatively stable weekly download numbers throughout the quarter, starting at 6.1K in late December and hovering around 6.8K to 7.1K in the subsequent weeks. Active users also remained consistent, starting at 117K in late December and ending at 112K in the last week of March.

SALLY BEAUTY saw a modest increase in downloads from 3.2K in late December to 4.6K in the week of February 21, before slightly declining to 3.2K by the end of March. Active users followed a similar pattern, starting at 6K in late December, peaking at 7.4K in early March, and then decreasing to 5.8K by the end of the quarter.

IPSY: Personalized Beauty experienced a gradual decline in weekly downloads from 2.9K in late December to 2K by the end of March. Active users also saw a downward trend, starting at 72K in late December and dropping to 59K in the final week of March.

These insights are based on data from Sensor Tower, where more detailed information and further analysis can be found.